> For the complete documentation index, see [llms.txt](https://docs.relevant-digital.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.relevant-digital.com/ad-revenue-insights/forecasting/forecast-dimensions-and-metrics.md).

# Forecast Dimensions and Metrics

## This article highlights the dimensions and metrics available in the ad server forecast reports and dashboards.

{% hint style="info" %}
Forecasts are currently only available for GAM.
{% endhint %}

**The following dimensions are available (they can also be used as filters):**

| Dimension      | Description                                                                                                |
| -------------- | ---------------------------------------------------------------------------------------------------------- |
| **Date**       | Displays the dates, based on your selected date granularity.                                               |
| **Ad Server**  | Shows the ad server from which the forecast data is collected.                                             |
| **Publisher**  | Shows the publisher to which the data is mapped in Relevant Yield.                                         |
| **Site**       | Shows the site to which the data is mapped in Relevant Yield.                                              |
| **Placement**  | Shows the placement to which the data is mapped in Relevant Yield.                                         |
| **Source**     | Shows the source to which the data is mapped in Relevant Yield.                                            |
| **Sales Rep.** | Shows the forecast based on the advertisers mapped to a particular sales representative in Relevant Yield. |
| **Advertiser** | Shows the forecast per advertiser in Relevant Yield.                                                       |
| **Line Item**  | Shows the forecast per line item.                                                                          |
| **Order**      | Shows the forecast per order.                                                                              |

#### The following metrics are available:

| Metric                   | Description                                                                                 |
| ------------------------ | ------------------------------------------------------------------------------------------- |
| **Revenue**              | The forecasted revenue from the ad server. Only direct and guaranteed deals are considered. |
| **Forecasted Inventory** | The expected inventory in the ad server.                                                    |
| **Reserved Impressions** | The currently reserved impressions, based on the latest import of forecasting data.         |
| **Sell-through %**       | The sell-out rate, expressed as a percentage of inventory versus reserved impressions.      |

<div data-with-frame="true"><img src="/files/622bc297af5159fb4f57721faac892eeb7020eed" alt="" width="375"></div>


---

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