Forecast Dimensions and Metrics

Review the dimensions and metrics available in GAM forecast reports and dashboards in Ad Revenue Insights.

This article highlights the dimensions and metrics available in the ad server forecast reports and dashboards.

Forecasts are currently only available for GAM.

The following dimensions are available (they can also be used as filters):

Dimension	Description
Date	Displays the dates, based on your selected date granularity.
Ad Server	Shows the ad server from which the forecast data is collected.
Publisher	Shows the publisher to which the data is mapped in Relevant Yield.
Site	Shows the site to which the data is mapped in Relevant Yield.
Placement	Shows the placement to which the data is mapped in Relevant Yield.
Source	Shows the source to which the data is mapped in Relevant Yield.
Sales Rep.	Shows the forecast based on the advertisers mapped to a particular sales representative in Relevant Yield.
Advertiser	Shows the forecast per advertiser in Relevant Yield.
Line Item	Shows the forecast per line item.
Order	Shows the forecast per order.

The following metrics are available:

Metric	Description
Revenue	The forecasted revenue from the ad server. Only direct and guaranteed deals are considered.
Forecasted Inventory	The expected inventory in the ad server.
Reserved Impressions	The currently reserved impressions, based on the latest import of forecasting data.
Sell-through %	The sell-out rate, expressed as a percentage of inventory versus reserved impressions.