2026.07
Dynamic Placement Insertion, new reporting tools, and expanded data integrations.
Welcome to the Relevant Yield Feature and Information Letter!
Welcome, dear Relevant Yield user, to the first release of 2026.
This release includes many new features and several updates to existing functionality.
We have held off on more frequent releases while working on three major projects. We are excited to introduce the first project in this newsletter: Dynamic Placement Insertion.
That does not mean we have stopped developing new features. Welcome to our biggest release yet!
New features and updates
Dynamic Placement Insertion
Geographical Map Graph
OpenAds Support and Integration
Improved SPO/DPO Capabilities
More Relevant AI-Based Help Throughout the Product
Relevant AI Verification of PBS and Prebid.js Versions
Improved CSV Mapping Export: PBS Account ID and Ad Unit Config ID
Demand Mappings Available for API Pull
Override Deal Mapping to a Specific Advertiser
Improved Alarms Clarification
New ARI Metric: Unfilled Inventory
Last 7 Days Dynamic Date Range
Report Search in the Top Bar
Quick Add Button in the Top Bar
Improved Report Copy Options
Improved Report Sharing with PDF Generation
Session Data for Analytics Imports
New APIs
1. Dynamic Placement Insertion
Dynamic Placement Insertion lets you inject placements based on specific website criteria. This creates a more dynamic, revenue-optimising placement structure.
You can define rules for when and how to insert each placement. Rules can use article length and distance to other placements. Longer articles can therefore automatically receive additional placements.
What’s in it for you?
You can get more value from articles published on your website. The process is dynamic and fully automated. Your AdOps team does not need to take manual action for each article.
The potential uplift can be significant. We recommend trying it out.
Customer Success will help activate this feature. It can increase the number of Ad Unit requests, so you should understand the implications first.
Modules: HB Manager, HB Analytics
2. Geographical Map Graph
The new geographical map uses the Country dimension in Header Bidder Analytics. You can also combine it with other dimensions to slice and dice the data in the graph.
The graph supports comparisons. You can see whether metrics increase or decrease in a particular country over time.
You can also zoom and save the graph. This helps you keep the visual focus that matters to you.
What’s in it for you?
You can easily visualise global performance and break down performance by region. For example, you can compare bidder performance per country or compare demand types across countries.
Modules: HB Manager, HB Analytics
3. OpenAds Support and Integration
The Trade Desk launched its own fork of the Prebid wrapper, called OpenAds. We now support OpenAds alongside The Trade Desk Prebid adapter, which we have supported for many years.
The solution lets you work with OpenAds in a similar way to Amazon TAM.
Initial tests showed no significant difference between the calling options. This may change as The Trade Desk develops its solution.
We want publishers to decide how they work with demand vendors. We are happy to make testing different options easy.
If you want to set up The Trade Desk’s OpenAds solution with Relevant Yield, contact Customer Success.
What’s in it for you?
You have the freedom to choose how you work with The Trade Desk.
Modules: Ad Revenue Insights, HB Manager, HB Analytics
4. Improved SPO/DPO Capabilities
We have added new trigger options for SPO/DPO setups. You can now target specific levels of:
Bid rate
Win rate
What’s in it for you?
You have more options for tuning the dynamic SPO/DPO feature.
Modules: HB Manager, HB Analytics
5. More Relevant AI-Based Help Throughout the Product
We have added more ? help placements in the product and connected them to Relevant AI. You can now get more help directly in the tool.
What’s in it for you?
You have more direct access to help inside the tool, in your preferred language.
Modules: Ad Revenue Insights, HB Manager, HB Analytics
6. Relevant AI Verification of PBS and Prebid.js Versions
Relevant AI can now detect the Prebid Server and Prebid.js versions running in your account.
What’s in it for you?
You can find the active versions by simply asking Relevant AI.
If you have not activated Relevant AI, contact Customer Success for more information. Relevant AI is free.
Modules: HB Manager, HB Analytics
7. Improved CSV Mapping Export: PBS Account ID and Ad Unit Config ID
When exporting your site structure, you can now include your Prebid Server account IDs.
What’s in it for you?
You can quickly collect information for integrations with other systems.
Modules: Ad Revenue Insights, HB Manager, HB Analytics
8. Demand Mappings Available for API Pull
You can now retrieve your demand mappings through the API for external review. The function remains available through the GUI export.
What’s in it for you?
You have another, more automated way to work with demand mappings. For example, you can push the data into another BI tool.
Modules: Ad Revenue Insights
9. Override Deal Mapping to a Specific Advertiser
Sometimes, a subcontractor creates a deal or it arrives mislabeled through the programmatic environment. You can now override the incoming information and manually assign the deal to another advertiser.
What’s in it for you?
You can create a better representation of the sales reality in which you operate.
Modules: Ad Revenue Insights
10. Improved Alarms Clarification
Alarms can sometimes be difficult to understand. We improved how Relevant Yield presents alarm data, making it clearer what each value refers to.
The GUI now clarifies the current level and the previous level.
What’s in it for you?
You can build and understand alarm values and results more easily.
Modules: Ad Revenue Insights, HB Analytics
11. New ARI Metric: Unfilled Inventory
This new metric uses Adserver In and Sold Impressions, like Fill Rate %. It presents the actual amount of unfilled inventory.
What’s in it for you?
You can build alarms and report on trends in the concrete number of unfilled inventory.
Modules: Ad Revenue Insights
12. Last 7 Days Dynamic Date Range
You can now use a Last 7 Days date range. We already offered Last 30 Days and This Week. This addition completes the available date ranges.
What’s in it for you?
You have a new setting for analysing data through a consistent, dynamic seven-day workflow.
Modules: Ad Revenue Insights, HB Analytics
13. Report Search in the Top Bar
The top-bar search previously focused on site structure and placements. You can now search for specific reports there too.
What’s in it for you?
You can find and access reports more easily.
Modules: Ad Revenue Insights, HB Analytics
14. Quick Add Button in the Top Bar
We added a Quick Add button to the Relevant Yield top bar. You can jump directly into these workflows:
New Report
New Event
New Alarm
New Integration
What’s in it for you?
You have a faster way to create new items in the tool.
Modules: Ad Revenue Insights, HB Manager, HB Analytics
15. Improved Report Copy Options
It is now easier to copy reports with the new Make a Copy option.
You can still share reports through links as before.
What’s in it for you?
You have an easy way to create and access report copies.
Modules: Ad Revenue Insights, HB Analytics
16. Improved Report Sharing with PDF Generation
You can now share reports with a PDF attached to the email. This is useful when you send or schedule a report for people without a Relevant Yield account.
What’s in it for you?
You can include a PDF of the data, including graphs. This is particularly useful for external campaign or advertiser reporting. You can also use it for internal reporting.
Modules: Ad Revenue Insights, HB Analytics
17. Session Data for Analytics Imports
Relevant Yield supports data from analytics systems such as Google Analytics and proprietary publisher analytics solutions. We use this data to add page-related information to the Ad Revenue Insight module.
This release adds the Sessions metric.
What’s in it for you?
You can include sessions in Ad Revenue Insight reports and strengthen your analytics dataset.
Modules: Ad Revenue Insights
18. New APIs
We added API support for:
NetPoint
Blue BillyWig
Sparteo
What’s in it for you?
You have more options and better coverage.
Modules: Ad Revenue Insights
What’s next?
We will send a monthly newsletter with release updates. You can also find new releases in the support portal.
If you have questions, contact me, support, or your usual Relevant Yield contact.
Thanks for your time. All the best until next time.
Ronny Linder Chief Product Officer
Last updated
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