> For the complete documentation index, see [llms.txt](https://docs.relevant-digital.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.relevant-digital.com/general-platform/inventory-management/what-are-publisher-accounts.md). # What Are Publisher Accounts? The Publisher Accounts section tracks all the publishers, websites, and placements you are working with. It also shows how your ad server and supply-side platforms (SSPs) are connected to these. Publisher accounts operate on three levels: 1. **Publisher Accounts** 2. **Websites** 3. **Placements** ## The Publisher Account Level The Publisher Account level is the highest reporting level within the system. It can also have external users associated with it. ### External Users on Publisher Accounts If you have an external publisher or stakeholder who should only have access to specific websites under a particular publisher, you can create an “external user” for that stakeholder. This user essentially acts as a publisher user, ensuring they only have access to the relevant websites associated with that Publisher Account. By clicking the user icon within the desired Publisher Account, you can add specific “external users” and restrict their access to only the websites under that Publisher Account. ![Näyttökuva 2025-07-15 kello 8.40.52-1](/files/f211f27b495b86ded06e2d1005ea2500c9f4c5e4) You can send login credentials directly from the user interface (UI). Within user settings, you can restrict a user’s access to specific SSPs, choose which publishers they can view, and determine the revenue types visible in their reports. Additionally, you can specify whether they have permission to edit other users. Using the **Default Dashboards** field, you can select the pre-made dashboard template that will be shown to them in their Dashboards. ![Näyttökuva 2025-07-15 kello 8.47.20](/files/ae8c72977790246c4567acbfde9a49f909c14d61) At the account level, you can restrict which reporting dimensions and metrics external users are allowed to access. Be sure to tick **Override default values** to enable changes to the permitted dimensions and metrics. ![Näyttökuva 2025-07-15 kello 8.52.09](/files/a6eee02174ec2888a07dde331ec62204d26b68d3) ### Default Publisher Account If you do not have any external stakeholders outside of your own publishing organization, you may only need to add one Publisher Account—your own organization. Please note that all financial statements are generated at the Publisher account level. If you want to utilize the monthly statement generation tool, it is essential to add publishers that correspond to the publisher you intend to send the statement to. ## The Website Level Websites can be created under a Publisher Account. To add a website, simply click the “+” icon in the **Websites** section. ![Näyttökuva 2025-07-15 kello 8.56.12](/files/e58fbe0eca3ac9adecf2823c6ba22da340f845c4) After clicking the “+” icon, the **Website** section will open, allowing you to enter the relevant information. The **Domain**\* field should contain the website name you want to appear later in reports under the **Site** dimension. ![Näyttökuva 2025-07-15 kello 9.00.47](/files/dbaf21e60027a6e3fa43fbf2d5ccb3ea830206e2) ## Placement Level You can add a placement by pressing the “+” sign under the **Placements** section, which will allow you to edit your **New Placement**. ![Näyttökuva 2025-07-15 kello 9.03.33](/files/c89ab43ff05296d4841bb7b83caf4e534488cc06) ### Information to Include for Your Placements When adding a placement, you should include the following information: * **Name:** Choose a name that clearly defines the placement * **Ad server:** Specify the ad server being used, along with the placement or ad unit code. You can group multiple placements together if your ad server’s granularity is broader than what’s used in the SSPs. The ad server list is based on those you’ve added under **Integrations** in the **Configuration** section. [Here](/ad-revenue-insights/data-connections/setting-up-a-new-ad-server-connection.md) you can find more information about setting up an ad server. * **SSPs:** Select the SSPs you want to use and enter their respective IDs. Keep in mind that different SSPs use different ID formats. You can add the same SSP more than once if you’re using multiple SSP accounts. The SSP list is also drawn from those configured in **Integrations** under **Configuration**. [Here](/ad-revenue-insights/data-connections/setting-up-a-new-ssp-connection-with-api.md) you can find more information about setting up an SSP. ![](/files/1d25c3a240eebe8026951207169ed3c634046cf8) Read [here](/hb-manager/auction-behavior-and-optimization/ad-refresh-in-hb-manager.md) about **reloading** your ads on the placement level. Read [here](/hb-manager/auction-behavior-and-optimization/lazy-loading-ads-in-hb-manager.md) about **lazy loading** on the placement level. Read [here](/hb-manager/auction-behavior-and-optimization/how-to-use-the-prebid-floor-price-module-and-automatically-set-floor-prices-in-your-ad-server.md) how to use **floor price module** on the placement level. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.relevant-digital.com/general-platform/inventory-management/what-are-publisher-accounts.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.