What is the Difference Between HB Analytics and Ad Revenue Insights?

Compare real-time header bidding diagnostics with daily reconciled revenue reporting.

HB Analytics (HBA) shows you what happened in your header bidding auction, in near real time — the calls your site made and what came back. Ad Revenue Insights (ARI) shows you what your SSPs and ad server confirmed as valid, reconciled revenue, once a day. Use HBA to catch and debug problems as they happen; use ARI to trust the numbers for reporting and forecasting.

Quick comparison

	HB Analytics	Ad Revenue Insights
Data source	Your site's own header bidding calls	SSP and ad server APIs
Update frequency	Near real-time (~3 second delay)	Once daily
What it measures	Raw calls, bid responses, response/render times	Reconciled, validated revenue
Granularity	Site, placement, bidder — call-level	Advertiser, buyer, campaign — platform-level
Best for	Technical monitoring, alerting, validating a config change	Revenue forecasting, financial reporting, commercial analysis
Works with	HB Manager, or any other header bidding wrapper	The Relevant Yield platform

Why the two won't always agree — and that's useful

HBA logs every bid your site's calls actually returned. ARI reports what the SSP and ad server later confirmed as valid revenue, after their own reconciliation. Some of what HBA logged gets filtered out along the way — so the two datasets are expected to diverge, not just measurement noise.

That gap is itself useful: comparing HBA's call-level numbers against ARI's reconciled ones is how you spot rejected traffic and potential revenue leakage — if HBA shows meaningfully more bid activity than ARI ends up crediting, that difference is worth investigating.

Which one do I actually open?

Question	Go to
Did a bidder's activity just drop?	HBA
I changed a timeout/config — did it help?	HBA
What did we actually earn from this bidder last month?	ARI
My SSP's own dashboard shows different revenue than I expected — why?	Both — the gap is the rejected/filtered traffic above
I need numbers for a forecast or a finance report	ARI