HBA vs ARI alarms

Choose the right alarm type based on your metric and required response time.

Choose alarms based on the metric you need and how quickly you must respond.

Quick recommendation

• Use HB Analytics (HBA) alarms for technical or operational issues. They trigger within the hour.

• Use Ad Revenue Insights (ARI) alarms for daily performance monitoring and longer-term trends.

• Use the module that provides the metric you need when a metric exists in only one.

Choose the right alarm

1. Need an urgent response? Use HBA alarms.

2. Monitoring daily revenue or other consolidated data? Use ARI alarms.

3. Need a metric from only one module? Create the alarm in that module.

Understand the data timing

ARI imports data daily. Some source data requires consolidation before reliable analysis is possible. ARI alarms based on API data therefore have a one-day delay.

This delay suits stable, long-term monitoring. HBA alarms are better for detecting technical changes quickly.

Set up your alarm

Follow the relevant guide:

• Set up an HB Analytics alarm.

• Set up an Ad Revenue Insights alarm.