HB Analytics - Dimensions and Metrics

Here we cover the Dimensions and Metrics available in the HB Analytics. Please notice that the Dimensions shown here are the Default Dimensions, if you have added custom dimensions they are most likely not covered in this article.

Dimensions

Dimension	Description
Time Period	Defines the report breakdown granularity. HB Analytics supports periods down to 10 minutes, subject to your contract. Smaller periods aggregate into daily values.
Publisher	The publisher account where the auction occurred.
Site	The site where the auction occurred.
Placement	The placement where the auction occurred.
Bidder	The SSP or source returning a bid through your Prebid configuration.
Source	The bidder's name or ID for this auction and placement. Use it to verify setup IDs and investigate SSP rules.
Bid-range	Returned bidder values grouped into tiers. Use it to see where a bidder usually bids and adjust bid levels.
Creative Size	The served creative size, such as 300x250 or 160x600.
Media Type	The served media type, such as video or banner.
Revenue type	Whether revenue and metrics relate to Direct, Deals, or OpenRTB performance.
Demand Channel	Whether revenue and metrics relate to ad server or header bidding performance.
Country	The user's country. Use it to compare regional and country performance.
Prebid Configuration	The name of the Prebid configuration, including child configurations.
Hostname	The domain name of the website or app hosting the auction.
Operating system	The operating system used to access the website or app during the auction.
Browser name	The browser used during the auction.
Browser version	The browser version used during the auction.
Platform	The platform used to access the website or app during the auction.
URL	The specific web address visited during the auction.
Prebid.js version	The Prebid.js version running on the site or publisher account.
Floor range	A description of the floor prices used.
Ads. Floor optimised	Whether Google floor price optimization is on or off when Adserver optimized % is set on placements.
Host Name	The host name. This usually matches the domain.
Is approximation	AdX revenue whose CPM is estimated from earlier traffic. GAM reports usually provide final data after about one hour.
Adserver bids	The number of bid requests sent as ad requests to an ad server with real-time logging.

Metrics

Metric	Description
Revenue	Gross revenue is the accumulated value of winning Prebid bids. It includes bids later overruled by the ad server.
Auctions	The number of Prebid auctions held.
Ad Unit Requests	The total number of ad unit requests. An auction can include multiple ad unit requests.
Impressions	The number of sold impressions used by Prebid.
Winning Bids	The number of winning Prebid impressions before the ad server decides whether to use them.
eCPM	The average CPM of all won and used impressions.
Ad unit eCPM	The average CPM of all ad unit requests.
Auction eCPM	The average value of all auctions. It is usually higher than ad unit eCPM because an auction can include multiple ad unit requests.
Fill rate%	The percentage of impressions relative to ad unit requests.
Bid eCPM	The average CPM of all bids returned for the Prebid auction.
Bid requests	The number of bid requests sent from auctions. Each ad unit request usually sends one request per connected SSP or source. Some SSPs send one request per dimension.
Bid rate%	The percentage of bid requests answered with a bid response.

Important: Bid rate% is not compatible with these dimensions:

• Bid Range

• Creative Size

• Media Type

• Revenue Type

Combining Bid rate% with these dimensions always returns a 100% Bid rate%.

Metric	Description
Total bid revenue	Revenue from all returned winning bids across each ad unit request. It can exceed gross revenue because not every winning bid is shown.
Cancelled bids	Bids interrupted when a user closes a tab or similar.
Avg. response ms	The time from auction start until a bidder returns a response.
Avg. render ms	The time from auction start until the ad renders.
Timed out bids	Bids without a response before the timeout threshold. Slow loading can cause timeouts.
Timed out bids%	The percentage of bids that timed out.
No bid responses	The number of bids without a response.
Bid responses	The number of bids that received a response.
Failed renderings	The number of bids that failed to render.
Unique bid revenue	Revenue from bids where no other SSP returned a bid response.
Incremental bid revenue	Revenue added by the winning SSP, calculated as the winning bid minus the second-highest bid.
Lost revenue to adserver	Revenue lost when the ad server serves another ad or no ad.
Bid density%	Bid responses divided by ad requests. It can exceed 100% when an SSP sends multiple responses.
Win rate%	Impressions divided by bid responses.
Page Views	One page view for all auctions during one page load, until the user navigates elsewhere.
Sessions	Similar to page views, but remains valid while the user keeps the current tab open, including across page navigation.