Auction behavior and optimization
Tune auctions, bidder behavior, loading, targeting, and optimization.
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Tune auctions, bidder behavior, loading, targeting, and optimization.
Control how HB Manager runs auctions, loads placements, and applies bidder settings. Start with shared auction parameters, then tune demand paths, placement behavior, targeting, and experiments.
Manage Prebid settings with Prebid Parameters — Apply shared Prebid settings across configurations.
Prebid parameters - Advanced — Configure advanced Prebid parameters.
Bidder specific Demand Path Optimisation (DPO) setup — Configure bidder-specific demand paths.
How to Use alternativeBidder — Configure fallback bidder behavior.
When to Use Consent in Relation to Yield — Choose the right consent approach for your setup.
Ad Refresh in HB Manager — Configure refresh behavior for HB Manager placements.
Lazy Loading Ads in HB Manager — Delay ad loading until placements are needed.
Lazy loading with GAM — Coordinate lazy loading with Google Ad Manager.
How to Activate/Deactivate Prebid/Header bidding on specific placements (Only for web) — Enable or disable bidding for selected web placements.
How to Use the Prebid Floor Price Module and Automatically Set Floor Prices in Your Ad Server — Configure price floors and ad server targeting.
Multivariate A/B testing and using child prebid configurations — Test configuration changes with controlled experiments.
Configuration targeting for User countries — Target configurations by user country.
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