Bidder specific Demand Path Optimisation (DPO) setup

Configure bidder-specific DPO rules using performance metrics and geographic targeting.

Configure bidder-specific Demand Path Optimisation

Some bidders and SSPs support publisher-managed DPO. Others prefer to receive all traffic and optimise demand themselves.

Confirm each bidder's preferred approach before enabling DPO.

This feature is available for web inventory only.

Configure DPO at different levels

Limit traffic to one or more bidders at the following levels:

• Global

• Publisher

• Website

• Placement

Configure DPO through Prebid Parameters at the required level:

Go to Generic Prebid Config Data → Demand Path Optimisation → Enable. Set the criteria that determine when a bidder or SSP receives a call.

Performance Filter

Apply performance filters using fill rate and ad-unit eCPM. You can assess performance by country.

A common approach excludes countries with weak performance. Include only selected countries for regional bidders.

The available performance filters are:

• Ad Unit eCPM — Revenue per thousand ad-unit impressions.

• Fill rate % — Percentage of ad requests that receive an ad.

• Bid rate % — Percentage of bid requests that receive a bid.

• Win rate % — Percentage of submitted bids that win the auction.

• Timed out bids % — Percentage of bid requests without a response before the timeout.

• Avg. response ms — Average bidder response time, in milliseconds.

Include or exclude traffic by country

Use geographic targeting to include or exclude traffic from specific countries:

Choose countries for each bidder

Start with a report grouped by bidder and country. Then select the metric that matters most.

Use Revenue to prioritise bidders that deliver the most value in each country. Use Ad Unit eCPM to assess monetisation quality. Use Fill rate % where lower-value bids may still provide useful coverage.

This breakdown shows where each bidder performs well. Use it to decide which countries to include or exclude.

Excluding traffic may reduce revenue because fewer bidders receive calls. Fewer calls may also reduce environmental impact.