OpenAds Integration

Configure The Trade Desk OpenAds wrapper in HB Manager.

Relevant Yield supports OpenAds, The Trade Desk’s Prebid wrapper. It also supports the established The Trade Desk Prebid adapter.

Initial testing showed no significant performance difference between the two options. This may change as The Trade Desk develops OpenAds.

Supported setups

Choose either integration for each site:

• The Trade Desk Prebid adapter — The established integration.

• OpenAds — The Trade Desk’s newer wrapper.

Compare performance for your setup before choosing an option.

Enable OpenAds

Configure OpenAds in the Prebid Parameters for the The Trade Desk bidder.

1. Open Prebid Parameters and select The Trade Desk.

2. Enable Publisher ID, then enter your Publisher ID.

3. Enable Use OpenAds.

OpenAds settings in Prebid Parameters

Prebid Parameters support site-level configuration. You can enable OpenAds on selected sites while other sites use the standard The Trade Desk Prebid adapter.